Fashion Journalism redux

New tracks in the world of SHOWstudio's take on fashion communication: the idea of a magazine feature comes to life on screen, with collaborator Alex Fury delivering a journalistic style commentary on the meanings and significance of the new season Prada shoes and stockings. This is yet another application of the idea of film coming into fashion, and i think this could definitely be expanded upon as a different approach to fashion reporting - even for fashion blogging. It shows that the esoteric side of fashion can still be presented in an engaging way, and that the wealth of fashion theory and knowledge - that is established and continues to grow - may have an outlet other than in an academic text or journal. While the video could not be embedded away from the site, click on the image below to go to their viewing page, as part of their Object fetish series.

Lights, Camera, Lasers!

 

RE-BEL - Film by SHOWStudio

 Shot by Pierre Debusschere and styled by Rasharn Agyemang

Neon and futuristic, this is another exploration into light and a frenetic, expressive journey into a high-tech world. Suggestive of techno textiles, robots and new modes of existence, it is interesting for the atmosphere the work invokes. Shot as a precursor to a new magazine of the same name, the possible applications for film are so far reaching..

Gareth Pugh AW09 - ShowStudio film by Ruth Hogben

This film was shot as a showcase of Gareth Pugh's 09 collection - as an alternative to the usual runway showing it was a veritable cinematic experience conveying the essence and drama that prevails in his work. Directed by Ruth Hogben, styled by Katie Shillingford, it turned the idea of a fashion show on its head. For designs such as Pugh's it seems almost natural to take the clothing into the cinematic, where sound and visuals can really work with the garments. Silhouette and movement here are taken to another level with the visual effects and mirroring.

SHOWstudio: Gareth Pugh A/W'09 by Ruth Hogben from SHOWstudio on Vimeo.