Fashion Journalism redux

New tracks in the world of SHOWstudio's take on fashion communication: the idea of a magazine feature comes to life on screen, with collaborator Alex Fury delivering a journalistic style commentary on the meanings and significance of the new season Prada shoes and stockings. This is yet another application of the idea of film coming into fashion, and i think this could definitely be expanded upon as a different approach to fashion reporting - even for fashion blogging. It shows that the esoteric side of fashion can still be presented in an engaging way, and that the wealth of fashion theory and knowledge - that is established and continues to grow - may have an outlet other than in an academic text or journal. While the video could not be embedded away from the site, click on the image below to go to their viewing page, as part of their Object fetish series.

Discussions of a fashion future

This video is an important and timely talk between Imran Amed of The Business of Fashion and Dazed and Confused founder Jefferson Hack as part of their Fashion Pioneers series. It looks at this period in time in which fashion media has been going through drastic change as it transitions from print, to digital, and a range of other platforms such as the Ipad - which has the potential to change the whole user experience of magazine consumption. They talk about the future of fashion and how it is seen, as these new interfaces are literally shaping a new way of viewing and interacting with the images, the designers and the clothing. It's thought provoking conversation, and part of the ongoing, evolving debate between print and digital media.

BoF Fashion Pioneers: Jefferson Hack from The Business of Fashion on Vimeo.

In transition: the new fashion media

A new post from my friend DesignBrainBucket is a comprehensive little summary of my main area of research, the changes in fashion communication. Having just completed a dissertation in this topic, it's nice to see that the interest for new kinds of fashion media is growing - it is an area that is increasingly getting more attention and i think will continue to do so for a while to come. The internet is being embraced more and more, having gained a dominant presence as a disseminator of fashion news and trends - it is instantaneous, something that is unique to this format of communication. Maybe once the intensity of having written a whole dissertation on the topic dies down, i will write something with more elaboration so in the meantime have a read of her post, and have a peek at the rest of her blog too!