Thursday, May 27, 2010

Fashion Journalism redux

New tracks in the world of SHOWstudio's take on fashion communication: the idea of a magazine feature comes to life on screen, with collaborator Alex Fury delivering a journalistic style commentary on the meanings and significance of the new season Prada shoes and stockings. This is yet another application of the idea of film coming into fashion, and i think this could definitely be expanded upon as a different approach to fashion reporting - even for fashion blogging. It shows that the esoteric side of fashion can still be presented in an engaging way, and that the wealth of fashion theory and knowledge - that is established and continues to grow - may have an outlet other than in an academic text or journal. While the video could not be embedded away from the site, click on the image below to go to their viewing page, as part of their Object fetish series.




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